In 2016, the average age of the 750,000 Lombok traveling Malaysians was 40 years old. Now the younger generation is the focus of a new campaign by the Indonesia Tourism Development Company to lure Malaysians to the azure seas, white sand beaches, and growing tourism facilities Lombok has to offer.
Date: January 31, 2017
Source: The Jakarta Post
Lombok Traveling Malaysians to be lured to West Nusa Tenggara (NTB) as administration cooperates with a Malaysian university to attract younger visitors.
The administration will sign a memorandum of understanding with the Sultan Idris Education University (UPSI) in Kuala Lumpur in March. “UPSI will promote Lombok tourism in Malaysia. We hope the cooperation will spark interest among Malaysian students to visit Lombok,” said NTB Tourism Agency head Lalu Mohammad Faozal on Monday.
“Most Malaysian tourists are aged above 40. Now we want to lure the younger generation,” Faozal said. Some 750,000 Malaysian tourists visited Lombok last year, the highest number compared to other nationalities. Over 1.5 million international tourists visited Lombok last year, mostly from Europe, Australia, Southeast Asia and the Middle East, according to the NTB Tourism Agency.
UPSI dean of music and arts Zaharul Lailiddin bin Sairon said most young Malaysian tourists visited Jakarta, Yogyakarta, Surakarta in Central Java and Bandung in West Java.“We will start with training [for the students] in Lombok in March as an initial step [to help promote Lombok tourism],” Zaharul said.
West Nusa Tenggara (NTB) administration will cooperate with a Malaysian university to attract young Malaysians to visit Lombok.
